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Fonterra Food Services Pastry Challenge 2009

The Fonterra and Chef Association Team
The Fonterra and the Chef Association team

On 23rd Oct 2009 ( Friday ), the world's largest dairy exporter from New Zealand, Fonterra, launched their inaugural pastry challenge in Penang at KDU college with the assistance of the Chef Association, Penang Chapter. Penang Passion is proud to be associated with this exciting event and to help coordinate the setting up of  ' Flavours of Penang' branding materials and to invite our community to sample local delights created with Fonterra dairy products.

Fonterra pastry challenge 2009
The expats enjoying the Penang local cuisines

The most yummy creation to me was the local signature dish, Curry Mee, where one of the key ingredients, coconut milk was substituted with Anchor Cream . I was at first sceptical how the taste of coconut milk can be substituted with a dairy product but I have to say that one mouthful of the curry mee soup soon dispelled my earlier trepidation. The curry mee was also the choice of voters who voted it the most popular local dish of the day. I find ' Oh Chien' fried with Anchor butter good but rich . Lemak Laksa was also pretty yummy . And then there were Satay, Roti Jala, Ban Chang Kueh and other local favourites for guests to sample. The hawker delights drew a huge crowd to the venue and we were really thrilled to see so many enthusiastic foodies participating in this event.

The hawker stalls at the Fonterra event
The hawker stalls with their Penang local dishes


Curry Mee Stall
Marketing & Channel Development Manager, Tan Chian Pang with the Hawker Stall winner, Curry Mee


Roti Jala preparation
Preparation of the Roti Jala


Fonterra pastry challenge 2009
The atmosphere at the Fonterra Pastry Challenge 2009


Weeks before the event, both Serena and Joey worked at a feverish pace with the branding team from Fonterra, Tan Chian Pang and Shahnazrazad Yahaya , to ensure all went smoothly and their effort paid off handsomely as KDU was transformed into a food paradise on that day and within hours, 3000 bowls of local delights were happily consumed by guests and students.


Fonterra pastry challenge 2009
The branding team from Fonterra, Tan Chian Pang and Shahnazrazad Yahaya with Koh Tze Yin, the director of Penang Passion

Soon after lunch, our VIP guest , Cik Sharifah Loon who represented YB Dato Kee, arrived to grace the event with her presence. She spoke of how much she enjoyed the spread and mentioned in particular the Balik Pulau Apam Durian Cake as the most memorable . In the competition arena, the participants for the Fonterra pastry challenge eagerly awaited the results to be announced as the three judges, Bruno Casassus, Erich Anton Roos and Manfred Kohlen perused and tasted each of the  9 creations and finally made a tough decision to select the winning entries. One of the most critical elements the judges looked for in an entry was the taste, the decoration and the texture and how these interplay to present the total package which made up the entire composition of the judging sheet. One thing each participant might like to take note was the fact that the judges had so many entries to go through, the participants would need to heighten the flavour in order to gain attention from the judges. After much deliberation, they have chosen the Chocolate Mango Cake created by the Parkroyal hotel as the winner of the challenge with runner-up being the Duran cake submitted by Chong Kai Seng . The winning team took home a cheque of RM 5000 and the runner-up RM 2000 . The atmosphere was most jubilant and the winning chefs could hardly contain their excitement.

Fonterra pastry challenge 2009
One of the pastry in action furing the Fonterra Pastry Challengne 2009

Fonterra pastry challenge 2009
The winning pastry team in action

The pastry challenge
The pastry teams in action during the pastry challenge


Fonterra pastry challenge 2009
One the pastry team preparing their cake

Durian Cake
Balik Pulau Apam Durian Cake - The Silver Medallist Award

Penang's Green Island Cake
Penang's Green Island - The Bronze Medallist Award


Chocolate Mango Delight
Chocolate Mango Delight - The Gold Medallist Award




The judges behing the Fonterra pastry challengne 2009
The three judges for the Fonterra Pastry Challenge


Marketing & Channel Development Manager, Tan Chian Pang, presented the cheques to the winning chefs to the thunderous applause of the cheering crowd. In an interview after the competition, Chian Pang revealed that he was pleased with the turnout of the inaugural pastry challenge and would be looking forward to organising more such events in Penang . He was indeed pleased with the standard of the entries and hope that this would serve as a platform to motivate more local pastry chefs to create even better pastry and establish higher benchmarks for others to follow not only in Malaysia but in the region as well. 

Fonterra pastry challenge 2009
The big winners for the Fonterra Pastry Challengne 2009


Fonterra cupcakes
An element of surprise - The Fonterra Cupcakes!

We hope Chian Pang's aspirations will come true for many more Penangites who missed this event would want to have a chance to sample Fonterra dairy products and I hope in future events, the organiser would consider providing pastries of assorted flavours for the public to sample because tasting is believing !


Article written by Koh Tze Yin for Penang Passion
Photography by Republic of Studio

Date Written : 2009/10/20 11:16:50 Print Print
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Events Date: 23rd October 2009

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jerry
said
jerry
I was there at the event in KDU. The Curry Mee was so delicious!



16th Nov 2009 3:32 PM
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